Digital marketing in post and present Era

                                         Digital marketing in post and present Era

The past three decades of marketing is rapidly evolved due to introduction of new innovations in the technological development from the telephones to computers that focus on the rapid changes in the predicts and services of the company. The traditional marketing concept proposed by the classical theorist like Hayel and Philip Kotler is seen as the secondary principles due to fast changing needs of the consumers externally and internally in the long run. The rise in use of computers since 1980’s to now with many drastic changes like e-commerce companies, big data analytics, smart phones and artificial intelligence (AI) becomes the new marketing tool for the companies. The paradigm shift from the traditional marketing practices to digital marketing practices accelerates in the past 30 years (Winchester, 2020). More and more companies become the early adopters to grasp the change and provide benefits to the consumers through this digital transformation.   

(Source: DMI, 2019)

The traditional marketing concept involve high cost and time and limited in scope that considerably not effective for the present ever changing needs of the consumers. With the onset of globalization and technological advancements the marketers looking for the strategic tools that captures the attention of the consumers to remain competitive in the long run. In this regard, marketers used early SEO techniques like keyword strategies, tagging, hyper links to get high rankings. Like Walnut, the company effectively evolve the method of digital communication and advertisement through analyze the data science and behavioral science.  Walnut is the example of successful company that adopted the aggressive marketing tactics. Now it is one of the successful media interactive and research agencies. The company was a key player in SEO and pioneer of the “server push” possibilities browser of Net Scape (Walnutunlimited, 2020). Furthermore, the transformation begins due to adoption of one company and gets success created the competition among the several companies to adapt the change marketing practices to accept the change.

References

Winchester (2020) The best of Both Worlds.[Online].Available at: https://www.walnutunlimited.com/contact-us/ (Accessed on: 12^th January 2021)

Walnutunlimited (2020) The Human Understanding Agency.[Online].Available at: https://www.walnutunlimited.com/ (Accessed on: 116^th January 2020)
DMI (2019) The Evolution of Digital Marketing: 30 Years in the Past & Future. Available at: https://digitalmarketinginstitute.com/blog/the-evolution-of-digital-marketing-30-years-in-the-past-and-future (Accessed on: 12th January 2021)