Digital marketing in post and present Era

                                                    Digital marketing in post and present Era The past three decades of marketing is rapidly evolved due to introduction of new innovations in the technological development from the telephones to computers that focus on the rapid changes in the predicts and services of the company. The traditional marketing concept proposed by the classical theorist like Hayel and Philip Kotler is seen as the secondary principles due to fast changing needs of the consumers externally and internally in the long run. The rise in use of computers since 1980’s to now with many drastic changes like e-commerce companies, big data analytics, smart phones and artificial intelligence (AI) becomes the new marketing tool for the companies. The paradigm shift from the traditional marketing practices to digital marke...